Amazon Tariffs 2025: What Sellers Should Actually Do

If you’ve been confused, overwhelmed, or downright panicked about the latest tariff updates—you’re not alone. It’s been a rollercoaster. Here’s what we know, what to expect, and what you should (and shouldn’t) do right now as an Amazon or eCommerce seller.

🚨 The Tariff Situation (as of now)

The U.S. government paused new tariffs for all countries—except China.
If you manufacture in China (like ~65% of Amazon sellers), you’re still in the hot seat.
Tariffs on Chinese imports could hit up to 125%, on top of existing duties.

🧭 What Should Sellers Do Right Now?

✅ Do NOT Panic or React Prematurely

Don’t raise prices—unless your inventory is literally arriving at the port and being hit with tariffs today.
A week ago, tariffs were broad. Now it’s just China. Things change fast, and you don’t want to price yourself out of competitiveness.

🛠️ Smart Seller Moves Right Now

1. Renegotiate with Your Manufacturer

Chinese suppliers are worried—they’re open to cutting deals.
Use this moment to lock in better cost of goods.

2. Recalculate Landed Costs

A 100% tariff doesn’t mean you double your retail price.
Reassess your margins and stay competitive without overreacting.

3. Wait for Clarity

Policy may shift again in days or weeks.
Strategic patience can save your brand position and margins.

💡 Competitive Advantage: Be Strategic, Not Reactive

Your competitors will likely raise prices.
If you can hold your pricing and accept slightly thinner margins, this could be your chance to:
- Dominate your niche
- Improve conversion
- Climb in search rankings

Warren Buffett once said:

“Be fearful when others are greedy, and greedy when others are fearful.”

Right now? Most sellers are fearful.

📉 Don’t Overestimate the Impact

Amazon sellers already deal with constant fee hikes. This is another curveball.
A small landed cost increase doesn’t always ruin profitability if your funnel is tight.

🧮 Bonus Tool: Tariff Calculator Coming Soon

We’re launching a tariff impact calculator on our site to help you:

Estimate new landed costs
Set ideal pricing
Forecast break-even units and profit margins

[🔗 Stay tuned to our website for the calculator drop.]

🧘‍♂️ Final Advice:

Don’t jump the gun.
Know your numbers.
Stay aggressive, smart, and calm.

This might be a storm—but it’s also a setup for those ready to strategize and strike.